Brighton tackles obesity with special sugar tax on soft drinks

Sugar-packed non-alcoholic soft drinks in Brighton will be getting a little bit more expensive this autumn with the proposal of a voluntary 10p ($0.15) levy across the city.

Businesses have been invited to join Jamie Oliver's crusade against sugary drinks by charging the tax, with proceeds going to the Children's Health Fund, managed by Sustain, where it will go toward children’s health and food education.

Oliver currently operates the optional charge in his own restaurants.